Women in the Workplace: Why Bupa is supporting our Same But Different Project

Vivian Leinster, People Director, Bupa UK shares why Bupa are headline sponsors of the Business in the Community Same But Different project. 


When we talk about successful women in the workplace we often only focus on those that are already at the very top of the corporate ladder and forget to celebrate that there are amazing and incredible women everywhere throughout the workforce.

That’s why, at Bupa, we decided to support the Business in the Community ‘Same But Different’ photography project which launched last week at City Hall with the support of the Mayor of London, Sadiq Khan. The campaign challenges assumptions and the usual discourse about women at work and goes well beyond the issue of gender equality. It celebrates the difference and diversity of the women from all talents and backgrounds, to make our businesses what they are.

Bupa is a unique organisation, where diversity is natural, embedded in our culture and DNA. 80% of our workforce is female and present across the organisation – from our call centres, care homes and clinics right through to senior management, including our Group Chief Executive Officer and Group Chief Financial Officer.

As part of the photography project we were able to put forward four fabulous Bupa women to take part. We’ve got so many incredible female employees it was a tough job to choose.  What I love about this campaign is that it goes on well beyond the launch event last week and enables us to keep recognising and sharing the stories of women at work today.

The Business in the Community campaign is a great opportunity to share the everyday stories from these women who all do amazing work, often without fanfare or complaint. These stories also remind us that being successful and happy at work comes in various different shapes and sizes and we need to be proud of who we are.

I believe that it is only the beginning of a wider movement. Alongside the stories of the women featured at the City Hall exhibition, Business in the Community will continue to gather stories online. Looking at identity, intersectionality and what it really means to be a woman who works. This is a great opportunity for other women to share their own stories and I encourage everyone to talk about their experience so we can make sure that this wonderful project lives on. 

View the online exhibition and share your own story >>