About us

Opportunity Now is the campaign on gender diversity from Business in the Community. Opportunity Now aims to increase women's success at work, because it's not only good for business but good for society too. 

The appetite for accelerating change towards a better gender balance at all levels of a company has never been greater. Achieving this is proving much harder, however. By working together through Opportunity Now, we can better identify the issues that remain, share real levers of change and improve the rate of progress to the point where both businesses and women truly benefit.

- Helena Morrissey,
CEO of Newton Investment Management and Chair of Opportunity Now.

Opportunity Now empowers employers to accelerate change for women in the workplace.  We work with  our membership of employers, from private, public and education sectors to offer tailored, practical and pragmatic advice on workplace issues. 

Founded in 1991, the original aim of  Opportunity Now was to maximise the potential of female employees and improve their recruitment and retention prior to the start of the new millennium.  Nearly 20 years on the need for the work of Opportunity Now is just as strong.


The campaign aims for 2012 -13 are:

  • A better gender balance for leadership progression
  • Unbiased recognition and reward for all
  • Agile work cultures that are fit for the future

Learn more about the Campaign Aims